May 31, 2024
Spento
A fintech app designed to help users track spending, manage cards, and stay in control of their finances with ease.
Industry
Automobiles · Digital Solutions
Scope of work
UX & UI Design
Duration
2 months
Challange
The fintech app was functionally strong but failed to retain and engage users.
Unclear navigation, low perceived value, and a transactional experience caused early drop-offs and weak habit formation.
Goal
Redefine the product around user goals while driving measurable business outcomes.
Transform financial management from a transactional task into a clear, engaging, and empowering experience.
Solution
Solve the right problems to unlock real product performance.
A clear, data-rich interface, scalable design system, and personalized insights improved activation, engagement, and retention.
