Jul 13, 2025
WebStreet
A private investment platform designed to help users discover, track, and manage investments with confidence.
Industry
Fintech · Private Market Investments SaaS
Scope of work
Product strategy · UX research · Wireframes · High-fidelity UI · Design system · Prototyping
Duration
7 months
Challange
Webstreet’s existing product struggled to communicate credibility, clarity, and usability in a highly trust-sensitive investment environment.
The platform suffered from fragmented navigation, inconsistent visual language, and limited personalization. Users found it difficult to track investments, understand performance, and confidently evaluate opportunities, resulting in reduced trust and engagement.
Goal
Create a clear, trustworthy, and scalable investment experience.
The goal was to redesign Webstreet into a cohesive product that builds trust through transparency, simplifies complex investment data, supports confident decision-making, and scales with future product growth.
Solution
A user-centered redesign focused on clarity, trust, and decision confidence.
We introduced a unified design system, simplified navigation, personalized dashboards, and an improved notification system. The redesign created a more consistent, transparent, and intuitive experience that helps users understand investments faster and make decisions with confidence.
